Hosting.com.tr

%262 Active Customer Growth

About

Hosting.com.tr is Turkey's fast growing middle sized hosting & domain provider established in 2012. The company provides four types of hosting services which are web, wordpress, resellership and email hosting to more than 30k customers within different segmentations.

Challenges

At the beginning of our consultancy, the company lacked any marketing operations, the churn rate was extremely high and new customer acquisition was nearly zero! The remedy was integrated marketing strategy and significantly higher visibility.

Our Approach

The first step in our marketing strategy was analyzing customer base for interrupting the product churns and understanding essential customer needs. Then we focused on rebuilding product portfolio and devising a pricing strategy according to competition and actual customer purchase levels in the market. Formulating and adapting to the new SEO structure for more visibility on the entire new product portfolio was the most effective action we took. The newly generated traffic was supported by conversion optimization and new onsite targeting offers to increase the revenue generation speed. On the other hand, we improved the brand reputation via webmaster forums and other social networks. The improvement of brand awareness was directly reflected in the conversion rates. At the same time, we also monitored paid channels and modified product offers according to the trend and new targeted segments. As a result of this holistic channel management that contributed to the company growth, by the end of the second fiscal year the company grew double in revenue.

  • 234%Trafik
  • 112%Üye
  • 43%Dönüşüm
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