Regardless of the sector you operate in, marketing strategies are the most important components that ensure the sustainability of a business.
Customer journeys begin long before the actual purchase, especially in service-based industries such as web hosting. Marketing, then, demands a wide range of activities involving direct interaction with potential customers.
Marketing is also the most effective way of maintaining an existing customer base. The mere fact that a customer has previously purchased one of your products or services is in no way a guarantee that they would favor you for other service needs. Therefore, aside from finding new customers, the main objectives of a sound marketing strategy should also involve maintaining the existing customer base and persuading it to make new purchase decisions or extensions.
Evaluate Your Competitive Market
In any sector, it is usually the case that there are dozens of businesses offering similar products/services as you in the market. Before developing any marketing strategy, it is essential to show potential customers your unique distinctions and what separates you from similar enterprises to portray your entire strategy portfolio.
For web hosting companies, this is often a guarantee of high uptime, optimal price or excellent support service. If you are new to the market, remember that you need to find a much stronger incentive than these common elements we have mentioned.
Decide on Your Target Audience
You need to have a precise understanding of who you are marketing for in order to achieve a successful web hosting marketing for your business. It is vital that you plan all your marketing activities for your target customers by identifying your ideal customer groups. Things will not go as planned if the product you offer, and the price and the distinctive communications you choose in parallel with this do not match your target audience.
Build a Strong Brand
Branding is the process of creating a clear and consistent business identity that sets you apart from your competitors. All marketing activities through the channel of brand awareness will make it easier for you to leave memorable impressions on your target audience, while increasing the return value of your advertising activities in the medium and long term.
It is worth noting that the consumer may not need your offers right away. By developing brand-oriented marketing strategies, you can create appealing impressions on your potential customers and increase their chances of visiting your website again when the need arises.
Focus on Search Engine Advertising
Your potential customers can search for the products and services you offer in a variety of ways. Even if you have a good understanding of generic product queries, following consumers’ search trends regularly and being visible to the relevant audience for the right keywords are the keys to success in any digital business model.
In your market of focus, following the different search trends of your target audience in terms of the period and product and obtaining prioritized rankings with search engine advertising will positively affect the growth curve of your business.
Get Permanent Visibility in Organic Queries
Web traffic from organic queries is among the key indicators of sustainable growth for all digital enterprises. Therefore, achieving competitive rankings in search results is a marketing activity with high strategic priority.
Page 1 of Google query results receives 95 % of web traffic. Studies suggest that the click-through rates of the first 5 organic results on the first page represent approximately 65% of the total clicks. The remaining 35% is distributed among other rankings, led by search ads.
As evident from the relevant data, search engine optimization (SEO) activities are among the priority marketing measures that should be implemented regularly for every business wishing to grow in the hosting industry and all other web-based initiatives.
Be Active on Social Media
Social media marketing is a highly effective communication channel to connect with target audiences, strengthen brand perception, and promote products and services.
An active social media presence will contribute positively to your company reputation and will also influence the purchase decisions of your potential and existing customers for the better.
Social media are an indispensable part of marketing communication that enable genuine interaction with the target audience and a chance to inquire about products and brands.
Maintaining effective communications on social media channels that are properly selected for a brand together with a well-defined target audience has the potential to significantly increase the number of customers who are more inclined to purchase goods and services.
Build an Industry Leadership with Webinars
Webinars are the most effective ways of meeting new customers, growing your permission-based marketing scope, and providing one-on-one product demonstrations.
Organizing regular and focused webinars is a strategic marketing venture that manifests the competencies of your business and allows you to be autonomous in the field.
Well-structured webinars will make your brand the focal point for hundreds of users, set you apart in the industry and increase customer trust in you.
Build End-to-End Marketing Strategies with Cloud MarkeThink
Do you need support in your marketing strategies?
With Cloud MarkeThink, you can get instant support in all marketing areas, from search engine advertising to event organization, and from social media management to SEO strategies. With decades of collective experience in marketing operation and strategy, Cloud MarkeThink’s team of experts has developed and implemented growth strategies for over 20 international web hosting companies, resulting in significant revenue growth.