At the beginning of our consultancy, the company lacked any marketing operations, the churn rate was extremely high and new customer acquisition was nearly zero! The remedy was integrated marketing strategy and significantly higher visibility.
Read MoreThe first step in our marketing strategy was analyzing the customer base to curtail products’ churn rates and understand essential customer needs. Next, we focused on rebuilding product portfolios and devising a pricing strategy based on the competition and actual customer purchase figures in the market. Our most effective measure involved formulating and adapting to the new SEO structure to achieve greater visibility for the entire new product portfolio.
The main objective was finding more leads around the world for ccTLDs and gTLDs offered by the company. They lacked any marketing environment and and very limited access to marketing experts for implementing any strategy.
Read MoreThe company needed an immediate way to find new funds to invest in a strong marketing plan. Therefore, we focused on devising a content strategy within a strong SEO structure to reach a global audience. We created landing pages for every domain extension, published a significant number of high quality domain-related articles, built a WOMM network, and utilized social media platforms to reach decision-makers.
